Royal British Legion

Transforming how The Legion serves our Armed Forces community.

The Legion needed to safeguard its future relevance to a complex set of stakeholders, so we redefined The Legion’s vision, 5 year strategy and service offering.

To ensure that this 100-year old organisation still had a role to play, we defined the attitudes and expectations of the general public, its supporters, volunteers, members and armed forces personnel.

We used this understanding to craft the Legion’s new vision and 5 year investment plan. Our work has transformed the way The Legion serves the needs of an Armed Forces community of 6.2 million people.

For more information on our work with The Legion get in touch.

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