Helping Jaguar shake off a tired image and break new markets.

Jaguar was pinning huge hopes on the global launch of its new crossover SUV. We ensured Jaguar would appeal to a range of markets and inspire the right brand perceptions.

We defined the attitudes and desires of consumers in key growth markets like the US, China and Western Europe and created a new positioning and global marketing plan to shake off Jaguar’s ‘rich old white man’ image.

Our work helped the Jaguar F-Pace become the fastest-selling car in the brand’s 94-year history.

For more information on our work with Jaguar get in touch.

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